Master the Meta & Google Ads growth strategies that predictably scale brands to 7-figures

Without relying on agencies, wasting budget on poor performance, or relying on the algorithm for sales.

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Master Your Margins

Run Ads That Convert

Lead Your Brand

Let’s be honest. If you’re running an eCommerce brand right now, Paid Ads feel harder than ever.

You created something amazing, but when it comes to scaling...

👉 You're spending more on ads but seeing worse results
👉 You have no idea how Facebook's algorithm changes affect your business
👉 Your true profit margins are a mystery
👉 You're hiring agencies who promise results but deliver excuses
👉 You're making decisions based on hope, not data

You've built a great brand, but you've not got the systems to scale.

And when you've tried running ads yourself, there's no structure or process - just testing random audiences, creatives, and hoping something works.

You need a 2026-ready strategy that actually works. One that helps you scale profitably, confidently, and in complete control.

You need to think like a CEO, not just a product creator.

Swap agency fees, wasted time, fluctuating performance for clarity, confidence and predictable growth

Introducing Convert & Scale

A 6-week accelerator that transforms eCommerce founders into empowered CEOs who can confidently run profitable paid ads in-house, using the same strategies that generated £42M in client revenue.

Take your brand from just having great products,

In just 6 weeks, you'll develop:

A scalable ad system built specifically for your brand

Complete clarity on your numbers, margins, and growth targets

The skills and confidence to scale without outsourcing, or relying on anyone else ever again

CEO-level decision-making based on data

What Clients & Members Say

"whether it’s Meta Ads or stepping into Google Ads, they give you everything you need to succeed."

As a marketer, I was reallyyy craving a resource that would help me grow confidently in my advertising skill set. Coming from a brand + web background, I wanted to add a paid media arm to my services so I could scale more effectively and actually drive monetary results, not just beautiful design. I needed something to bridge that gap and prove my creative converts. 📈 Enter the Convert & Scale course. Game. Changer. Every question, every roadblock, every “how do I…?” moment has a resource, walkthrough, or answer waiting. I begged Charlotte for months to make her SOPs public, and I’m so glad they did!! The team is constantly dropping new trainings, resources, and live calls (I’m a replay girlie 🙋🏻‍♀️), and whether it’s Meta Ads or stepping into Google Ads, they give you everything you need to succeed. Truly so grateful I found this course, and even more grateful for Charlotte and her team!! It’s seriously been a game changer in my business! I’m hoping in 2026 I can completely shift all my work to advertising, it’s been so rewarding to see the designs translate to actual profit!

- Madeline Black, MB Collective & Co

"It’s essentially a full tried and tested method of how to build a profitable, sustainable e-commerce business from product up."

"I originally joined the Convert & Scale course thinking it would just teach me how to set up paid ads and analyse them properly, to help me scale my business. However, it goes much much deeper than that - it’s essentially a full tried and tested method of how to build a profitable, sustainable e-commerce business from product up. It covers all the key things you actually need in place before you even think about paid ads - from understanding your costs to pricing products properly, and making sure your business can actually afford to invest in paid ads without losing money. I’ve already learnt way more than I anticipated I would. It’s given me completely new insights into my business, products and customers, along with what I need to do to grow financially and scale, without losing out on income. I cannot wait to learn more as I work through more course modules and attend the live sessions in January!"

Charlotte, Manicure Roulette

"Seriously if you have been burned by agencies in the past, and need to up your confidence in Meta Ads, then this is definitely the course for you."

"I have been trying to find a way to manage my own marketing, because I simply couldn't put my trust in another agency, after a few bad experiences. Having found the guys at Convert and Scale, I now have confidence in making decisions. Questions get answered quickly within the Skool group and I am making results! Seriously if you have been burned by agencies in the past, and need to up your confidence in Meta Ads, then this is definitely the course for you."

Will French, Founder or LRD Tracks

"This course genuinely has given me so much life and motivation back in my business."

"Thank you SO much for all of your help, feedback, and expertise! I could not have done this without you. I've made over $1000 so far this month from my website with $30/day ad spend. This is absolutely record-breaking for me in so many ways. The first 3 months of this year, I was averaging $100-150/month from my website. This just goes to show that ads – paired with access to knowledge from a team of experts – is so so powerful! This course genuinely has given me so much life and motivation back in my business. The amount of work I've done since starting is insane, but it was exactly the push I needed to start elevating"

Iman, Founder of The Wanderful Wayfarer

"we have had a 336% growth in the last six months"

Our key goal was getting our brand out there. so for this to be shown in the new customers has been amazing. We started paid ads with you 7 months ago, and we have had a 336% growth in the last six months of the year compared to the previous period, and we exceeded our ads KPI by 26% during Q4.

Ruby, Ecommerce Manager, Flat Lay Co

"Charlotte and Caitlin are genuinely the masters"

"Convert & Scale have really helped with setting up and starting Ads. Charlotte and Caitlin are genuinely the masters. You have undivided support with them and can easily ask a question when stuck. The learning tools are easily accessible, visual and descriptive making it easy to follow! It’s given a massive insight to what is needed to run ads, increase conversions and over all have the knowledge that I didn’t know before."

Danielle Sangha, Skiiin

"They always stay one step ahead of any changes"

"Charlotte doesn't hold back with the information she shares in Convert and Scale around creating ads and setting them up. She always stay one step ahead of any changes and keep us updated along the way and always happy to share ideas to help you get the best out of your ads."

Sarah Priley, Renbe

The #1 skill to unlocking a 7-figure brand

After working with 130 eCom brands for 5 years in our agency, we can confidently say that paid advertising has the potential to skyrocket your brand (if done correctly).

Problem is, most founders think running ads is just another marketing task. It’s acually one of the highest-value skills you can learn as a business owner.

If you don’t understand what drives your growth, you'll always rely on outside help, leaving you out of control.

Learning this skill means you'll:

Think like a CEO who understands the numbers that drive growth.

Make smarter financial decisions about budgets, profit, and scale.

Build real leverage, so your brand doesn’t depend on one agency, one channel, or one ad.

Have complete control over your business's most important growth channel.

Everything you need to master profitable ads: Live coaching, proven frameworks, and agency-level resources.

Join other ecommerce brands and marketers creating profitable paid ad strategies to grow their 7-figure brand - without relying on external agencies or burning out.

01 Know Your True Numbers

Calculate your real profit margins (including all hidden costs), understand the 4-metric equation that drives ad performance, and use our budget calculator to predict exactly how many sales your ad spend will generate

02 Create Ads That Acquire New Customers

Master Meta's new Andromeda algorithm, learn the 3-stage customer acquisition framework (Problem Introduction → Solution Discovery → Product Differentiation), and discover how to analyze and diversify winning ads properly.

03 Build a Business Model That Can Scale

Understand why ads amplify what's already there, learn the difference between revenue/profit/cash flow, and get the complete foundation audit to know if your business can actually afford to invest in ads profitably

04

Full 2026 Meta & Google Ads Course

Discover how to launch simple, scalable Google and Meta Ads strategies, and get the framework for managing both platforms without overwhelm. Understand the metrics that determine when you're ready to scale, learn how to increase budget without killing performance.

05 Live Group Coaching Calls

Join live group calls where I answer your specific questions, and provide real-time guidance. Learn from other founders' challenges and see live problem-solving in action - insights you'd never get from pre-recorded content alone.

06 Live Feedback + Private Community

Get direct access to our private community for 6 weeks where you can ask questions, share your campaigns, and receive feedback you can implement immediately. No waiting for the next call - get the support you need when you need it.

why should you trust me?

Meet Charlotte

After running a digital marketing agency for 4.5 years, I've had the priviledge of working with over 150 brands across beauty, clothing, accessories, homeware - transforming brands from £15k to £100k months in under 12 months, taking a beauty brand from £377k annually to £6M in 2 years.

Now I've created a training based on the proven strategies behind these transformations and the team that created them.

If you want access to the exact systems that have generated these results across multiple industries, this is for you. You're skipping all the pain of testing, and getting straight to tried and tested strategies.

take back control of your growth

Implement the strategies that drove £42M in client revenue in 12 months

Go from being a brand with great products but no website traffic, to predictable visibility and growth with profitable paid ads.

Clarity = Profitability

Stop guessing and start knowing. Get complete clarity over your profit margins, revenue targets, and ROAS goals. You'll finally understand the numbers that drive your business forward.

Build & Launch

Design high-converting creatives with proven strategies, then build these into our simple, scalable Meta & Google structures. You'll launch campaigns with confidence, not hope.

Optimise + Scale

Access our optimisation process that enables you to manage ad campaigns easily around your current workload. You'll have the systems to grow without losing control or relying on anybody else.

Your Investment

This isn't a passive course you buy and forget about. It's a live, intensive program for eCommerce founders ready to turn their ad spend into profitable, sustainable growth using proven agency-level strategies.

What's Included:

6 weeks of live coaching and implementation with Charlotte (Value: £3,999+)
Complete Meta + Google Ads programs and recorded live masterclasses (£4,999)
Fix My Ad Account courses (£499)
C&S Vault: Access the strategies, templates, structures and calculators we use to scale clients profitably (£2,999)
Private community access with like-minded eCommerce founders (Value: £1,499+)

Total value: ~~£13,995~~

Today Just £2,995

Or 3 x payments of £1100

"This course genuinely has given me so much life and motivation back in my business"

"This just goes to show that ads – paired with access to knowledge from a team of experts – is so so powerful! This course genuinely has given me so much life and motivation back in my business. The amount of work I've done since starting is insane, but it was exactly the push I needed to start elevating"

- Iman Sinnokrot

You Might Be Thinking… (FAQs)

Why invest time learning ads when I could just hire an agency?

If you’re doing under £30k/month, agencies are expensive and inefficient. You’ll get better results and keep more profit by learning it yourself first. Then, when you’re ready to outsource, you’ll know exactly what to expect.

CEOs understand their most important growth drivers, whereas product designers outsource what they don't understand and lose control of their business. Which would you rather be?

I’ve tried paid ads courses before and it didn’t work.

This isn’t another ads course. It’s live, interactive, and led by an agency owner actively running ads every day.

We know exactly what gets results and what doesn't, so you'll get access to Charlotte and real feedback along the way, so you can ensure everything you launch is designed to convert.

I don’t have time to commit to 6 weeks

The program is built by busy founders, for busy founders.

We've designed our systems so you can easily spend 2–3 hours a week managing ads once you’re set up.

We don't just teach you. We give you templates, frameworks, and proven systems so you can skip the trial-and-error.

Think about all the time you waste now on designing ads that don't convert, speaking to your agency about poor results, and staring at your ad account wondering what to do next. You'll replace all that time with following a proven framework, so every action you take is intentional and delivers an outcome.

Think of it this way: You’re spending 6 weeks learning a skill that can fuel your brand’s growth for life.

What if I’m worried I won’t keep up or get results?

You’re not doing this alone, that’s the difference. This isn’t another pre-recorded course where you’re left to figure it out yourself.
You get live coaching, feedback, and support every week, plus community access to ask questions.

You'll be joining a small group of motivated founders, encouraging each other every step of the way. We'll hold you accountable and keep you on track.

As long as you show up, take action, and apply what we teach, you’ll get results.

So, the question isn't will I get results. It's am I willing to commit to doing what is needed to get results?

What if I don’t have proof of concept yet?

If you haven’t proven your offers, identified your best-sellers, or know what converts your customers, you’re not ready to outsource, and that’s completely fine. We'll figure that all out together.

Brands grow in stages. Early on, you need to touch every part of your marketing, understand it, test it, and refine it. Once you know what works, then you can confidently hand it off later.

Convert & Scale helps you build that foundation. You’ll learn what drives profitable growth, so when you do eventually hire support, you’ll know exactly what to delegate and how to measure success.